LIAM CASEY

Mini Taxi

CLIENT: BMW

MINI Taxi.

Turning the Mini into a taxi adventure ride caused a bit of a stir in Central and east London in December.
Mini Taxi ranks were put in major social venues as the public were given a taste of the mini in an exciting way.
On entering the car the passenger is buckled up and was taken on a crazy ride driven by a chatty and friendly London cabbie.
Actors, poets, dancers fake walls and a film premier of the passengers adventure were used to make it an amazing experience as well as a magical mystery tour, see the film to get a taste of the kind of unexpected experience.

Mini Taxi picks you up.

Actors and Poets were positioned strategically on the route

The car drives straight into a (fake)wall

In East London all of your reactions to the event are recorded and a Mini world premiere of you is shown in the cinema, complete with a couple kissing, popcorn machine and other strange happenings.

In the case of the West London adventure: you are driven through the wall and into a lift that takes you up to witness a crazy 'dance off' in a specially built warehouse.

Please see film.


Agency: Momentum / Fearlessly Frank

Photography: Mallinsons







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